Hair Salon·Case Study

How a Salon Website Redesign Tripled Online Bookings

Results

The Numbers

3x

Online Bookings

increase

0.9s

Load Time

improvement

#1

Google Ranking

page one

31%

Bounce Rate

reduction

The Challenge

What Wasn't Working

A busy hair salon in Cheshire had an outdated Wix website that took 6 seconds to load on mobile. Their online booking system was clunky, the gallery did not display properly on phones, and they ranked on page three for "hair salon near me" searches. Most new clients came from walk-ins and Instagram, but the website was losing them bookings every day.

The Solution

What We Did

We rebuilt their site from scratch with a mobile-first design, integrated a smooth booking system, created an organised before/after gallery, and implemented local SEO across every page. We also connected their Google Business Profile and set up a review generation system.

The Results

What Changed

  • Mobile load time dropped from 6.2 seconds to 0.9 seconds
  • Google PageSpeed score improved from 34 to 94
  • Online bookings tripled within 60 days of launch
  • Ranking moved from page three to page one for "hair salon near me"
  • Average session duration increased by 180%
  • Bounce rate dropped from 78% to 31%
I did not realise how many customers we were losing until we saw the new numbers. The website actually works for us now instead of against us.
S

Sarah M.

Salon Owner, Cheshire

FAQ

More About This Project

The full redesign took 7 days from kickoff to launch. Results started improving within two weeks as Google re-crawled the faster, better-structured site.

We integrated their existing booking tool with a cleaner, faster interface. No need to change their backend system — just the customer-facing experience.

No. We kept their domain, preserved their URLs, and added redirects where needed. Their existing SEO history was maintained and built upon.

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