Resources
Free Guides for Local Businesses
Practical advice on websites, SEO, and growing your online presence — written for business owners, not developers.
All Resources
What Makes a Good Small Business Website
A good small business website is fast, mobile-friendly, and clearly explains what you do and why customers should choose you.
Why Most Local Business Websites Fail
Most local business websites fail because they are slow, confusing, invisible on Google, or never updated after launch.
Website Costs Explained
Website costs break down into five clear categories. Here's exactly what you're paying for — and what each one should cost.
Wix vs Custom Websites
Wix is fast to set up but limits speed, SEO, and flexibility. Custom websites cost more upfront but perform better and grow with your business.
Squarespace vs Hand Coded Websites
Squarespace looks good out of the box but limits speed, SEO, and custom features. Hand-coded websites perform better and grow with your business.
Why Website Speed Matters
A one-second delay in page load time reduces conversions by 7%. Speed affects Google rankings, user experience, and your bottom line.
Local SEO Basics
Local SEO helps nearby customers find your business. Master Google Business Profile, local keywords, reviews, and citations to rank in "near me" searches.
How Google Business Profiles Work
Your Google Business Profile is often the first thing customers see. A complete, optimised profile ranks higher and generates more calls and visits.
Website Checklist for Trades
Trades websites need clear services, qualifications, reviews, and easy contact. This checklist covers everything builders, plumbers, electricians, and other trades need.
How AI Search Is Changing SEO
AI search engines answer questions directly instead of showing links. Local businesses need clear, structured, trustworthy content to get mentioned in AI responses.
Google Ads Costs for UK Trades
Roofers pay £5-12 per click. Plumbers pay £3-7. Emergency trades pay up to £20. See the real Google Ads costs across 40+ UK trades.
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