Custard
Coltura's gecko
Hey! I'm Custard, Coltura's gecko mascot. Got a question about websites? I'm all ears! 🦎
Results
2x
Emergency Callouts
increase0.8s
Load Time
improvement+340%
GBP Views
increase-60%
Cost Per Lead
reductionThe Challenge
An emergency plumber in Stockport had a website that loaded in 8 seconds on mobile. The click-to-call button was buried at the bottom of the page, and the site was not optimised for "emergency plumber" searches. They were missing urgent callouts because customers could not find or use their site quickly enough.
The Solution
We rebuilt their site for speed — sub-1-second loading on mobile. We placed a sticky click-to-call button at the top of every page, optimised for "emergency plumber" and location keywords, and set up their Google Business Profile for emergency service visibility.
The Results
“Before, I was paying for ads just to get calls. Now the website brings in emergency jobs on its own. The speed difference is unreal — customers actually reach me now.”
James T.
Emergency Plumber, Stockport
FAQ
Emergency callouts increased noticeably within two weeks. The full doubling effect took about 30 days as Google re-indexed the faster site and local SEO kicked in.
They reduced ad spend by 70% within 60 days. The organic enquiries from local search replaced most of their paid lead generation.
The biggest impact came from three things: server-side rendering for instant loading, a sticky click-to-call button, and local schema markup that helped Google understand their emergency service area.
More Results
We can do the same for your business. Fast, professional websites that actually bring in customers.